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Honda 1st In Consumer Loyalty

Honda has the most loyal customers of any automotive brand. It's now official, according to a customer survey released by J.D. Power and Associates. In its eighth year, this loyalty study "measures the rate at which automotive brands retain their existing customers and the reasons why owners remain loyal."

In 2010, Honda is in first place (tied with American auto maker Ford), with 62% of owners remaining loyal to the brand, according to J.D. Power.

Vehicles like the all new Honda Insight, CR-Z and updated Fit, along with long-loved Honda Civic and CR-V and Accord are some…