Honda CEO Risks Own Safety to Tour Quake Site
Published Monday, 25 April, 2011 by Fletcher Jones Honda. Categories: News.
This inspiring story begins immediately after the March 11th earthquake struck, when Honda CEO Ito Takanobu learned one of his employees had perished and 17 others were injured in a building at the company's Tochigi facility. Despite the deconstructed state of the county's roads, Ito was determined to make the 100-k (62-mi) trek from Tokyo to Tochigi fast.
Knowing he couldn't really take a car, Ito took his very own Honda…