Fletcher Jones Honda

Honda has the most loyal customers of any automotive brand. It's now official, according to a customer survey released by J.D. Power and Associates. In its eighth year, this loyalty study "measures the rate at which automotive brands retain their existing customers and the reasons why owners remain loyal."

In 2010, Honda is in first place (tied with American auto maker Ford), with 62% of owners remaining loyal to the brand, according to J.D. Power.

Vehicles like the all new Honda Insight, CR-Z and updated Fit, along with long-loved Honda Civic and CR-V and Accord are some…

The 2011 Honda Fit is headed to dealership lots, and the Japanese auto maker has released official  pricing for the segment-leading subcompact hatchback; Fit will now start at $15,850.

Don't forget to add $800 to change out that stock five-speed manual for an automatic. At that starting price, Honda now includes the stability assist technology, cruise control, remote entry, and a USB audio interface.

Honda Fit's 1.5-liter four-cylinder engine remains the same, creating upwards of 117 horsepower and 106 pound-feet of torque. Honda also adds four new colors to choose from: Alabaster Silver Metallic, Polished Metal…